About
About Us
We bring more heart into sport and therefore into society with the value initiative. This global movement motivates athletes to live their values in and through sports and to be an example. In long-term projects, we are committed to make values such as respect, trust and worth experienced in a concrete way in the world of sports.
Our values determine our actions. When athletes and coaches let their actions speak in sports, little things bring big impact. We want to support this impact with our value projects long term. Be a part of our movement that can change the world of sports and our society. Motivate other athletes and sports fans for the value offensive. Together we do not only want to address values like respect, trust and worth but also to give people the chance to experience and live them.
