Our Goals
Our Goals
To see more values in sports
The value initiative motivates athletes to think about their values and to make them visible through sports.
"Sport is the language of my heart"
To create opportunities to experience values
The value initiative creates a wide range of opportunities to experience values in sports and to get involved: in athletes' communities and sports camps, through individual activities, and value projects.
To build up role models
The value initiative invests in the training of value-oriented coaches and athletes who influence many young people.
